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In today's retail environment, the key to success lies in understanding your customers. The rapid expansion of digital channels has transformed each customer into a complex data puzzle. Operating with incomplete data will only produce incomplete results.
In this white paper, we provide guidance on how consumer businesses can navigate data protection regulations while effectively utilising customer data for targeted marketing.
After Tatu Kuivalahti had led Custobar successfully for a decade, Laura Ek took over the CEO role at Custobar. Tatu directed Custobar to significant growth and will continue supporting the company as an executive advisor and board member. Laura's appointment signifies a new era for the company, bringing fresh perspectives and innovative leadership.