Personalised marketing powered by superior data capabilities

Custobar, the only true, European CDP and marketing platform for retail, excels in transforming complex customer data into personalised marketing, customer experience and loyalty across all channels.

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What you can expect

68%

total revenue uplift from your existing customer base

Ströh
18%

increase in total purchase volume

Fiksuruoka/Foodello
10x

conversion rate with personalization

Ruohonjuuri

A Unified 360° Customer View

Stop managing fragmented data. Custobar consolidates every online and offline touchpoint into a single, actionable source of truth for your team.

  • Unified Online & Offline Sales
  • Standardized Customer Profiles
  • Real-Time Behavioral Data Sync
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Customer 360-1

Precision Targeting at Scale

Move beyond basic email. Use first-party data to trigger personalized journeys across SMS, email, and social media automatically.

  • AI-Powered Audience Discovery
  • Automated Lifecycle Triggers
  • Cross-Channel Campaign Sync
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Finished flow

AI-powered audience discovery and content

Harness the power of Custobar's AI to turn your customer data into campaigns that convert! Our platform does the heavy lifting for you so you can reach the right person with the perfect message in record time.

  • AI audience search
  • Automatic AI segmentation
  • Personalise campaigns for each market and audience
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AI features
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Expert: Scaling localized relevance with 140+ stores

Expert eliminated the friction of complex, manual email marketing by unifying their data across a massive retail network. By empowering local store owners with a data-driven "Local Store Module," they transformed their strategy into a highly efficient, automated engine that delivers immediate results.

30% Conversion achieved instantly by their very first automated customer journeys
140+ stores unified with full synchronization of local store data with global marketing automation
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ströh

Doubling revenue with Custobar

Ströh moved away from mass newsletters to over 300 automated, niche-specific customer journeys. By making horse-specific data (like feeding habits) actionable, they successfully shifted their focus to existing customers, nearly reaching their goal of 3x more revenue from loyal regulars than from new acquisitions.

27 % higher shopping carts from existing customers
2x revenue Total revenue doubled within three years of implementing Custobar
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Success stories

From mass email marketing to a winning targeted marketing strategy with customer data

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Effective sports and events marketing with Custobar

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How Clous Mode achieved a 9% Conversion Rate through strategic campaign targeting

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Doubling revenue with Custobar – Ströh's success story

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What our clients say

More than 300 businesses have chosen Custobar as their marketing platform. These businesses have identified the need to know their customers and realised that the key to successful targeted marketing is the effective use of customer data. 

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Blog

The Top 10 Money-Making Automations Every Shopware Merchant Needs in 2026

Turn your Shopware store into a 24/7 sales machine with the top 10 automations every merchant needs in 2026. From welcome flows to abandoned cart recovery, VIP rewards, and smart post-purchase follow-ups, these automations boost revenue while delighting every customer—effortlessly.

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Why Your Shopware Store Needs an EU-Based CDP (It’s About More Than Just Servers)

Shopware was built on European values—so why compromise them with a non-EU data stack? This article explains why choosing an EU-based CDP like Custobar is about far more than server location: it’s about data sovereignty, customer trust, and turning GDPR compliance into a competitive advantage that drives long-term loyalty and revenue.

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Why winning Shopware stores send transactional emails via CDP/marketing automation tool

Your checkout experience shouldn’t die the moment the payment goes through. In this post, we reveal how bland order confirmations quietly damage your brand—and how moving Shopware transactional emails to Custobar can turn them into beautiful, revenue-driving moments that keep the customer excitement alive.

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All benefits at a glance

Gathering data from all touchpoints

Custobar gathers and standardises customer data from online and offline touchpoints, consolidating this information within a single platform. This approach simplifies data accessibility and enhances the ability to understand and engage with customers.

data all touchpoints

Identifying customer segments

By utilising insights and analyses, businesses can identify and target the most promising customer segments more effectively. This strategic approach enables the selection of specific groups directly for campaigns, ensuring marketing efforts are more focused and potentially more successful.

RFM matrix

Visualisation of data to uncover insights 

Custobar's data visualisation takes the complexity out of large data sets, converting them into user-friendly charts, graphs, and maps. This innovative approach simplifies data analysis and uncovers hidden insights and trends that might not be immediately obvious. By making data more accessible and understandable, Custobar enables businesses to make informed decisions based on real-time data analytics.

Visualisation

Reaching customers across channels

The multichannel capability lets businesses engage customers across various channels, catering to consumer preferences. Customers can be reached through email, SMS, WhatsApp, Google Ads, and Meta ads. By using these channels, companies can reach a wider audience effectively and improve customer experience by offering multiple interaction touchpoints.

multichannel marketing custobar

Tailoring communication to individual needs 

Personalised newsletters and tailored content are an effective way of creating a positive customer experience. By catering to individual preferences and interests, businesses can increase customer loyalty and reach higher levels of customer activation – resulting in more sales and an increase in the customer lifetime value.  

tailored personalised communication

Download the webinar recording

Creating winning targeted marketing strategy with customer insights

Are you ready to transform your marketing strategy? Download the recording and watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers. Learn from Heidi, eCommerce Manager at Ruohonjuuri, how to leverage customer insights to create winning marketing strategies that resonate with your audience and drive results.

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Ruohonjuuri webinar