From email delivery rates to email deliverability
Having less-than-adequate email marketing metrics and/or conversion rates might be a tell-tale sign that you are suffering from email deliverability issues. As opposed to email delivery rates, email deliverability is an area in its own right and it demands your constant care. Without it, your great content may never be discovered.
Why you should care
There are no successful email marketing campaigns without successful deliverability. Deliverability determines whether your emails are delivered to the recipients’ inboxes. It’s also the reason why email marketing has rules of its own, apart from other marketing channels and strategies.
The key takeaways
- find out the four key areas to email deliverability
- learn the basic rules of email deliverability
- know what steps to take in order to guarantee email deliverability
- learn to recognize poor email deliverability indicators and warning signs.
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