La mer’s astonishing performance after implementing Custobar in 2020 is down to their strategic way of using it. The results were amazing:
With the Custobar Customer Data Platform (CDP) and Marketing Automation system, La mer gained detailed insights into their customer profiles. That enables them to communicate with their target audiences individually across different channels.
La mer’s email marketing has been transformed. They now use Custobar’s inbuilt marketing automation for personalised communication, the likes of
Here’s an example of a La mer Birthday Newsletter.
For the upcoming year, La mer’s goal is to further customise their customer communications based on the customer’s skin type.
La mer used to rely solely on email marketing. They would send generic newsletters with the same content to all customers. That is, before integrating Custobar's Customer Data Platform (CDP) and Marketing Automation system into their Shopware online shop. With the previous tools La mer faced limitations in setting up automations, analysing customer data, and sending personalised messages.
In their search for a suitable tool for personalised customer communication, La mer realised that a standard email marketing platform was not enough. They needed a platform that could consolidate and analyse customer data in one place, and Custobar's Customer Data Platform (CDP) stood out as the right choice after thorough research and many personal recommendations.
La mer Cosmetics is a medium-sized company based in Northern Germany that creates and sells skincare products. Their products are known for their exclusive La mer sea silt extract and marine-derived active ingredients that cater to various skin needs. La mer cosmetics can be purchased from their online shop, as well as from pharmacies, beauty salons, and spas across Germany and Western Europe.