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Unleashing the potential of customer data in omnichannel retail
Watch the webinar recording with Vincent Gaillard and Brent de Ranter from Tilroy and Aleksi Montonen from Custobar.
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Flow - identify customers at the right time
Flow allows marketers to design visual customer journeys with touchpoints that trigger automated interactions. But how does it relate to segmentation? With its data enrichment and marketing automation capabilities, as well as real-time customer segmentation based on their actions, Flow plays a crucial role. It simplifies customer profiling and enables real-time goal setting and analytics to optimise marketing strategies.
RFM Matrix knows customers from VIPs to at risk
RFM matrix lets you create targeted campaigns directly from the matrix for any of the valuable segments it provides. Custobar's RFM (Recency, Frequency, Monetary Value) matrix categorises customers into VIP, new, passive, and at-risk groups and segments them by revenue percentage. In addition, you can filter the results based on other saved audiences, such as customers in a specific location.
