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Unleashing the potential of customer data in omnichannel retail
Watch the webinar recording with Vincent Gaillard and Brent de Ranter from Tilroy and Aleksi Montonen from Custobar.
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Data management – all customer data for marketing finally in one place
Customer data from physical and digital touchpoints along the customer's journey comes together in Custobar, the GDPR-compliant customer data platform. As an omnichannel retailer, you no longer have to juggle between different sources for your customers' online and offline sales data, online behaviour, customer service connections, and more. In Custobar, it's all in one place, ready for you to take action on your marketing strategies.
Segmentation – Gain a deep understanding of your customers and target relevant audiences
Custobar provides dynamic and predictive segmentation features and audiences built on continually updated customer data. The dynamic audiences allow you to gain new perspectives on your customers and business, providing deeper insights into customer segments. Truly knowing your customers enables you to target them with relevant content, ensuring every marketing action resonates with your audiences making marketing impactful for your business.
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Insights – Measure and predict the success of your marketing
In-depth insights empower you to accurately assess and foresee the effectiveness of your marketing strategies. Our Customer Data Platform allows, for example,detailed comparisons between campaigns stating their ROI and highlighting what works best to engage your customers. You will better understand how your customer database develops regarding growth and activeness and be able to take actions to increase customer satisfaction and maintain and improve the quality of your data.
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