The Custobar story

Custobar’s story goes back to 2014 when Juha Törönen, CTO and Founder, implemented Salesforce into a friend’s independent record store as a university project in Finland.

Juha soon realised that the tool lacked key features to be a good solution for omnichannel businesses. It neither covered data collection from offline and online touchpoints nor was easy to use for staff at the point of sale. Also, license costs were soon getting too high for a small business. That was when the idea of Custobar was born.

He started to build what is today one of the most comprehensive customer data and marketing automation platforms – with the real customer case on top of mind. Soon after, Tatu Kuivalahti, Co-Founder, Executive Advisor and Board member, joined Juha to move forward on the sales side, and more customer cases came in and aided further development. The rest is legend.

Today, Custobar has grown to a solid business with 300+ customers in eleven countries. And Levykauppa Äx, the small record store from 2014, is the largest record store in Scandinavia. Custobar continues to serve it well.

“From the beginning, our vision has been to provide the ultimate user experience for retailers. We have made it our mission to empower omnichannel B2C and e-commerce companies to maximise their customer data amidst the global rise of e-commerce and the digital transformation of the industry.”

Juha Törönen

CTO & Founder

Custobar

"I'm passionate about improving customer communication, making it valuable and meaningful for both the company and its consumers. The retail marketing landscape is cluttered with mass campaigns and messages that fail to resonate, despite the potential to use technology for more relevance. There's always room to refine our use of data and interactions with customers; the journey towards improvement is ongoing."

Tatu Kuivalahti

Co-Founder, Executive Advisor & Board Member

Custobar

Our values

We defined our values together as a team. The process was similar to how many decisions are made in our flat and democratic organisation. Putting our values into words was a joint effort to express what defines and guides us in our daily work.

Respect

We hold our colleagues, clients, and partners in high regard, treating everyone with genuine respect. Data security is a top priority; we manage data with the utmost care, recognizing that it is fundamental to everything.

Collaboration

We believe that collaboration is essential for success. We prioritize the collective good, supporting each other's growth and celebrating achievements. We are committed to a supportive environment that encourages learning and mutual success.

Value-centricity

Creating tangible value for our clients, partners, and team members is our core mission. We focus on delivering solutions that address real challenges. We are dedicated to building strong, mutually beneficial, and enduring relationships.

Accountability

Accountability is our cornerstone. Accountability is central to our work ethic. We take ownership of our responsibilities and trust our team members to do the same. What we promise to do, we deliver. This fosters a reliable and dependable environment where we can all count on each other

Equality

We’re deeply committed to a welcoming and inclusive environment where everyone is valued and respected. We celebrate diversity as well as the diverse backgrounds, perspectives, and experiences that make our team stronger.

Focus

We know we can't do everything, but what we do, we do with laser focus and excellence. We concentrate our efforts on key objectives, ensuring we deliver the best possible results. That's how we make a real impact.

Custobarians

Meet Custobarians, the people who have made it possible for Custobar to grow from a small start up to a market leader in Finland and to an international company.