Campaign statistics view in Custobar

Start off by going to the campaign view:

campaign

Then choose the campaign you wish to see the stats for:

Choosing campaign

Which will then open the statistics which is described below:

Stats graph

Here you have the main statistics for the sent campaign, going from left to right

KPI Description
Audience The total number of recipients in the campaign.
Delivered Total amount of emails, sms or push messages delivered based on campaign type.
Opens How many of recipients opened the campaign.
Clicks How many recipients interacted with the campaign, e.g. by clicking an item on the message.
Unsubscribes How many recipients unsubscribed through this campaign.
Bounces Amount of blocked messages that did not reach the recipient in this sending. This value includes errors such as the mailbox of the recipient is full or the email address is not recognized by the receiving mail service.
Conversion Conversion-% of this campaign, for a sale to be counted into the conversion it requires that the customer reacts to the email first. Either by opening it or clicking on it and then making his or her purchase within the desired sales tracking period. (The tracking period is set when the campaign is activated, check our [campaign tutorial video]() for more information)

When you scroll down you get more insight on for example:

  • Which store was the one that brought in the most sales
  • The total revenue for the campaign
  • How big % of the sales came from online sales and offline sales

detailed statistics

Further down the page you will have even more insight on the statistics such as:

  • Click map for the clicks on the campaign, and by clicking on for example Mobile you can see the specific click map for that device
  • Products that were sold through the campaign. If a product was in the content of the campaign it will be listed under “Campaign products” all other products bought will be under “Other products”

Products and click map