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The world of sports is no stranger to data. From player stats to fan demographics information is the lifeblood of any successful sports club. Clubs excel at managing athlete data in sports. Still, they are not fully utilising the potential of their fan data in business.
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The high costs of advertising and discounts during the peak season of BFCM mean retailers need to strategise to retain new customers and ensure long-term growth.
Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!
The holiday season is just around the corner. For marketing professionals like you, it's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday.
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.
At Custobar, we tend to hype again and again the importance of targeted messages, the right content to the right recipients… You might have heard it time and time again.
Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)?