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The world of sports is no stranger to data. From player stats to fan demographics information is the lifeblood of any successful sports club. Clubs excel at managing athlete data in sports. Still, they are not fully utilising the potential of their fan data in business.
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Facebook gives marketers a multitude of parameters to pick from when targeting ads. Finding the perfect audience from the 2,7 billion active Facebook users is surely not a piece of cake.
Google Customer Match lets you target Google advertising to customers based on the customer data collected in your Custobar customer database.
How do you tell the most relevant customers apart from the crowd, and how should you be communicating with them?