Custobar blog

How to turn BFCM one-time buyers into repeat customers – 6 tips for retailers

The high costs of advertising and discounts during the peak season of BFCM mean retailers need to strategise to retain new customers and ensure long-term growth.

Power guide to e-commerce marketing automation

Marketing automation cost-efficiently increases online sales, engages customers, and reduces churn.

Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers

Turning passive customers into active ones is an essential strategy for any business.

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

4 reasons to increase price transparency before Black Friday

Your customers are likely sceptical about your Black Friday deals. According to a survey conducted in Finland, over 70% of consumers found the Black Friday deals in 2022 unreliable.

New Omnibus price feature for more transparency in sales campaigns

The Omnibus directive requires merchants to inform consumers about the lowest price of a product within 30 days alongside discounted prices or discount percentages.

Are Bargain Hunters gnawing at your bottom line and can you identify them?

Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.

What is Marketing Automation and how does it benefit your business?

Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.