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The world of sports is no stranger to data. From player stats to fan demographics information is the lifeblood of any successful sports club. Clubs excel at managing athlete data in sports. Still, they are not fully utilising the potential of their fan data in business.
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European data protection law has brought about a profound transformation in how customer data is handled.
Turning passive customers into active ones is an essential strategy for any business.
Google has announced that it will be joining Safari and Firefox in blocking third-party cookies in its Chrome web browser in 2024.
General Data Protection Regulation (GDPR) was set to protect EU citizens' and resident's data privacy and security. What does GDPR mean for retailers and how can companies process customer data in a GDPR compliant way?