Custobar blog

Why your sports club needs a Customer Data Platform today

The world of sports is no stranger to data. From player stats to fan demographics information is the lifeblood of any successful sports club. Clubs excel at managing athlete data in sports. Still, they are not fully utilising the potential of their fan data in business.

Common issues with GDPR and data hygiene – and how a strong CDP and marketing automation platform can effectively address them

Custobar aids GDPR compliance by addressing data hygiene issues through data export, deletion, anonymisation, access control, and detailed logs, aiding companies in maintaining compliance effortlessly.

Unlock enriched insights with Custobar’s new Campaign Statistics API

Custobar’s Campaigns Statistics API (beta) is a game-changer for anyone looking to optimise their marketing campaign reporting to suit their unique business needs.

Navigating the post-cookie era: Exploring alternative strategies for consumer businesses

European data protection law has brought about a profound transformation in how customer data is handled.

November product updates

Black Friday is now behind us, and the holiday sales season is in full swing. We are excited to announce that the November 2023 product updates, including Periodic Data Updates, for Custobar are now live!

Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers

Turning passive customers into active ones is an essential strategy for any business.

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

What is Marketing Automation and how does it benefit your business?

Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.