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Unleashing the potential of customer data in omnichannel retail
Watch the webinar recording with Vincent Gaillard and Brent de Ranter from Tilroy and Aleksi Montonen from Custobar.
Watch the webinar recording with Vincent Gaillard and Brent de Ranter from Tilroy and Aleksi Montonen from Custobar.
How do you tell the most relevant customers apart from the crowd, and how should you be communicating with them?
It’s rare for retailers to have visibility over who their best customers are, when they have been active, and the revenue they bring in. Then there’s the question of which new customers you can guide towards becoming loyal devotees, returning time and again. And what about those historical VIPs who haven’t been active recently? Did we do something wrong?
Everyone knows that these groups are different, and you need to attend to them differently – but in the retail setting, there hasn’t been a tool to do it quickly through a simple, highly visual interface.
Custobar's inbuilt RFM matrix allows you to identify your new, VIP, passive, and "lost" customers based on when they have been active and how often they have purchased. You can quickly launch campaigns to reach these different groups. You can also identify and compare these groups and immediately see where most of the revenue comes.
Sometimes a surprisingly small number of customers can be responsible for the majority of your income, and those should be taken care of best. Now knowing exactly who they are – and keeping them happy – is a breeze.
Facebook gives marketers a multitude of parameters to pick from when targeting ads. Finding the perfect audience from the 2,7 billion active Facebook users is surely not a piece of cake.
Shopware, the leading ecommerce platform, and Custobar, a Customer Data Platform (CDP) and Marketing Automation system, are delighted to announce that Custobar is now a Gold Partner, and the first Gold tech partner in both Finland and the Nordics, with Shopware.
Turning passive customers into active ones is an essential strategy for any business.