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The Omnibus directive requires merchants to inform consumers about the lowest price of a product within 30 days alongside discounted prices or discount percentages.
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.
Shopware, the leading ecommerce platform, and Custobar, a Customer Data Platform (CDP) and Marketing Automation system, are delighted to announce that Custobar is now a Gold Partner, and the first Gold tech partner in both Finland and the Nordics, with Shopware.
At Custobar, we tend to hype again and again the importance of targeted messages, the right content to the right recipients… You might have heard it time and time again.
Custobar now connects with Facebook Conversions API, the RFM matrix looks nicer, email templates work better, and you can become a pro on product recommendations! And, of course, we improved security, too.
We’ve been saying this all year, but yes, usability is still on our mind in November and one change in particular makes it easier to filter customer search results by relative date alongside exact dates.
Black Friday is for eCommerce the biggest sales spike of the year in consumer businesses. It’s also the best time to get new customers in retail in general.
There are all kinds of marketing tools available to companies to help or speed up different processes. However, sometimes it is difficult for companies to identify the main challenges that they need help with.