Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers.
Are you ready to transform your marketing strategy? Watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers.
Custobar
15. December 2023
Email domain providers Google and Yahoo have both announced that starting 1st February 2024, stricter requirements on senders of bulk email will come into effect. The goal is to keep more spam messages out of their users’ inboxes.
The stricter requirements can be summarised as "no authentication, no access" and are as follows:
So what should you do? Well, probably nothing at this stage, but if you have any concerns, feel free to reach out to us at support@custobar.com.
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.
A good customer experience is front and center in business development. Due to the strong growth of ecommerce, the importance of digital touchpoints has increased.
Turning passive customers into active ones is an essential strategy for any business.