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Unleashing the potential of customer data in omnichannel retail
Watch the webinar recording with Vincent Gaillard and Brent de Ranter from Tilroy and Aleksi Montonen from Custobar.
Watch the webinar recording with Vincent Gaillard and Brent de Ranter from Tilroy and Aleksi Montonen from Custobar.
At Custobar, we tend to hype again and again the importance of targeted messages, the right content to the right recipients… You might have heard it time and time again. But have you actually tried it yet? It’s easier than you might think!
Let’s take a look at a super basic model which you could take into use today. Try it yourself and see what it brings!
For those who don’t have time, here is the tl;dr with some key elements:
And here's the more detailed version:
Let’s segment the customers who browsed our product at least twice in the last month.
To further reduce the target, restrict the audience to those who spent 100€ or more in their lifetime.
As with any campaign in Custobar, please remember to filter out customers who have been passive. In the following step, exclude anyone who has been passive for 6 months or more using the “last_active_date field”.
And that’s it, the segment is ready! Now you have an audience of less than a hundred customers who will surely be interested in this Blazer. I can’t guarantee that they will buy it, but the likelihood is much higher than the average newsletter recipient, and the campaign is so small in volume you won’t break the bank. And from the recipient side of things, they might feel like you understand their tastes just a little bit better!
What’s more, this does not need to be a single-time campaign. If this kind of message makes sense, you could easily set this as an automated email campaign, meaning the message will fire each time a customer fits the criteria. Email is not the right channel? Take it one step further and create tailored SMS campaigns to highlight great deals to the select few, or nudge that one customer who hesitates to hit the “add to cart” button.
Email domain providers Google and Yahoo have both announced that starting 1st February 2024, stricter requirements on senders of bulk email will come into effect.
We’ve been saying this all year, but yes, usability is still on our mind in November and one change in particular makes it easier to filter customer search results by relative date alongside exact dates.
Elevate your email campaigns with our new email templates, designed exclusively for marketing professionals like you, using Custobar's innovative email template designer.