3+1 marketing tools businesses shouldn’t miss in 2023

There are all kinds of marketing tools available to companies to help or speed up different processes. However, sometimes it is difficult for companies to identify the main challenges that they need help with. And sometimes these challenges have become a familiar part of everyday life when no help can be found.

In this article, we have gathered together four companies that offer solutions to the problems businesses face in their day-to-day operations, particularly from a marketing perspective.

1) Mobal - The one-stop solution for managing your business listings

90% of people don’t go past the first page on Google. First impressions matter like never before. Mobal is a business listings management software designed to help solve the biggest business listing challenges. Manage all your business listings in a single sleek dashboard and easily update multiple locations with just a few clicks. The better your business listings, especially on Google, are optimized or managed, the more likely you'll appear in local search results. If your business gets found online, it's more likely that you'll get them to visit your business. The slow, manual days of managing your business listings are over - Mobal is a one-stop, easy-to-use tool for getting discovered online. Sign up for a 14-day free trial today.

2) ReceiptHero - Digital receipts and loyalty in one app, while respecting your privacy

Developing your own loyalty applications is not only expensive but also time consuming for businesses. ReceiptHero offers a cost-effective and hassle-free alternative. Businesses can create a dedicated page in the ReceiptHero app that their customers can follow to receive both benefits and receipts digitally. The solution is fully automated: it does not require the customer authentication at the checkout, but is linked to the customer's payment card. Businesses have access to the purchase data without the customer having to provide them with their own information. Paper stamp cards or receipts do not create value for either businesses or consumers. With ReceiptHero, you learn more about your customers and take your customer experience to the next level.

3) Custobar - Using customer data to drive business results

When it comes to marketing, businesses are faced with several shared challenges:

• How to get identifiable customer data from every touch point, be they online or offline, that is GDPR compliant and actionable for targeted and segmented marketing campaigns.
• How to do paid advertising cost effectively on platforms such as GoogleAds and Facebook/Meta (including Instagram) without 3rd party cookies.
• How to be relevant and personalized, so as to feed the customers’ passions instead of their spam filters.

These challenges can all be averted with Custobar Customer Data Platform (CDP) and Marketing Automation, which is designed for B2C product and service providers. The customer data available in the 360-degree view is 1st party data that has been collected from all customer touch points and is controlled by the company using Custobar. It’s easy to be on top of marketing communications with many readily available automation tools and data protected integrations to other systems (eCommerce platforms, Google, Facebook, ReceiptHero, etc.) - across all channels.

4) Videobot - Videos to help with website navigation

Everything else has already gone to video, and now it is time for website navigation to go too. Videobot combines short video format with clickable options. This combination gives your website visitors the most straightforward way to navigate your website. Long walls of text can be tiresome to read, and images don’t always show the whole picture. With Videobot, you have none of these problems, which makes Videobot a fantastic tool for increasing interaction, as well as for collecting leads and showcasing your products and services. If you are offering services or products, doing recruitment, gathering donations, educating people, or doing anything else on your website, there is most likely use for Videobot. Creating your Videobot and implementing it on your website is easy. After recording the video material, planning and adding the planned interactions can be done with an intuitive tool. After the You simply decide your goal, plan your interactions, record the video and share your Videobot with the world.