Personalised marketing with the power of data

Custobar CDP and marketing platform for omnichannel and online retail elevates your customer data to create personalised marketing, customer experience and loyalty across channels.

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With customer data to omnichannel success 

Custobar seamlessly integrates data from online and offline sales channels, offering an ideal solution for e-commerce and omnichannel retail businesses aiming to excel in data-driven marketing. Let us help you to become an expert, leveraging customer data and marketing automation to generate revenue.

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Success stories

From mass email marketing to a winning targeted marketing strategy with customer data

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Effective sports and events marketing with Custobar

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How Clous Mode achieved a 9% Conversion Rate through strategic campaign targeting

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Doubling revenue with Custobar – Ströh's success story

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What our clients say

More than 300 businesses have chosen Custobar as their marketing platform. These businesses have identified the need to know their customers and realised that the key to successful targeted marketing is the effective use of customer data. 

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Blog

Why your sports club needs a Customer Data Platform today

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Common issues with GDPR and data hygiene – and how a strong CDP and marketing automation platform can effectively address them

Custobar aids GDPR compliance by addressing data hygiene issues through data export, deletion, anonymisation, access control, and detailed logs, aiding companies in maintaining compliance effortlessly.

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Custobar: The MVP for sports clubs

Enhance fan engagement and revenue with Custobar's omnichannel platform for sports clubs. Personalise experiences and unify data for a winning strategy.

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All benefits at a glance

Gathering data from all touchpoints

Custobar gathers and standardises customer data from online and offline touchpoints, consolidating this information within a single platform. This approach simplifies data accessibility and enhances the ability to understand and engage with customers.

data all touchpoints

Identifying customer segments

By utilising insights and analyses, businesses can identify and target the most promising customer segments more effectively. This strategic approach enables the selection of specific groups directly for campaigns, ensuring marketing efforts are more focused and potentially more successful.

RFM matrix

Visualisation of data to uncover insights 

Custobar's data visualisation takes the complexity out of large data sets, converting them into user-friendly charts, graphs, and maps. This innovative approach simplifies data analysis and uncovers hidden insights and trends that might not be immediately obvious. By making data more accessible and understandable, Custobar enables businesses to make informed decisions based on real-time data analytics.

Visualisation

Reaching customers across channels

The multichannel capability lets businesses engage customers across various channels, catering to consumer preferences. Customers can be reached through email, SMS, WhatsApp, Google Ads, and Meta ads. By using these channels, companies can reach a wider audience effectively and improve customer experience by offering multiple interaction touchpoints.

multichannel marketing custobar

Tailoring communication to individual needs 

Personalised newsletters and tailored content are an effective way of creating a positive customer experience. By catering to individual preferences and interests, businesses can increase customer loyalty and reach higher levels of customer activation – resulting in more sales and an increase in the customer lifetime value.  

tailored personalised communication

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Creating winning targeted marketing strategy with customer insights

Are you ready to transform your marketing strategy? Download the recording and watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers. Learn from Heidi, eCommerce Manager at Ruohonjuuri, how to leverage customer insights to create winning marketing strategies that resonate with your audience and drive results.

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Ruohonjuuri webinar