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Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers.
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300+ companies over the world trust us
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What's included in Custobar?
Customer Data
Unlock insights and discover the most profitable customer segments by collecting and combining customer data from any source.
Marketing Automation
Streamline tasks, personalise customer interactions, and boost your return on investment with automations designed to work efficiently.
Integrations
Improve customer experience by transforming your sales channels into data sources and enhance their functionality through integrations.
Add-Ons
Enhance capabilities with additional features that improve data quality, customer service and personalisation for a positive customer experience.
All benefits at a glance
Gathering data from all touchpoints
Custobar gathers and standardises customer data from online and offline touchpoints, consolidating this information within a single platform. This approach simplifies data accessibility and enhances the ability to understand and engage with customers.
Identifying customer segments
By utilising insights and analyses, businesses can identify and target the most promising customer segments more effectively. This strategic approach enables the selection of specific groups directly for campaigns, ensuring marketing efforts are more focused and potentially more successful.
Visualisation of data to uncover insights
Custobar's data visualisation takes the complexity out of large data sets, converting them into user-friendly charts, graphs, and maps. This innovative approach simplifies data analysis and uncovers hidden insights and trends that might not be immediately obvious. By making data more accessible and understandable, Custobar enables businesses to make informed decisions based on real-time data analytics.
Reaching customers across channels
The multichannel capability lets businesses engage customers across various channels, catering to consumer preferences. Customers can be reached through email, SMS, WhatsApp, Google Ads, and Meta ads. By using these channels, companies can reach a wider audience effectively and improve customer experience by offering multiple interaction touchpoints.
Tailoring communication to individual needs
Personalised newsletters and tailored content are an effective way of creating a positive customer experience. By catering to individual preferences and interests, businesses can increase customer loyalty and reach higher levels of customer activation – resulting in more sales and an increase in the customer lifetime value.
Blog
Unlock enriched insights with Custobar’s new Campaign Statistics API
Custobar’s Campaigns Statistics API (beta) is a game-changer for anyone looking to optimise their marketing campaign reporting to suit their unique business needs.
Read more
How to turn BFCM one-time buyers into repeat customers – 6 tips for retailers
The high costs of advertising and discounts during the peak season of BFCM mean retailers need to strategise to retain new customers and ensure long-term growth.
Read more
Power guide to e-commerce marketing automation
Marketing automation cost-efficiently increases online sales, engages customers, and reduces churn.
Read moreDownload the webinar recording
Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Download the recording and watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers. Learn from Heidi, eCommerce Manager at Ruohonjuuri, how to leverage customer insights to create winning marketing strategies that resonate with your audience and drive results.
