Mobile loyalty card to identify customers across channels and keep them engaged

Whilst most loyalty cards come as small plastic cards, Custobar’s mobile loyalty card is a simple SMS or email message sent to the customer and saved on their phone. The card’s layout is flexible and can be adapted to suit your brand's identity. When purchasing products from a physical store, the customer just needs to show the card’s barcode, which is then scanned into the POS system. Doing so merges the data into the Custobar Customer Data Platform (CDP) and combines with all of the other customer data on the same customer, enriching the data.

If a customer loses their Mobile Loyalty Card or didn’t save it on their device, it can easily be requested again. It can also be added to the newsletter, for instance, so that the customer will always have their loyalty program info available at the till. It can also be seen on the 360° customer view, which can be handy if the stores have the Custobar In-Store UI in place.

The mobile loyalty card can be used in combination with other identification methods (physical loyalty cards, customer’s name or phone number, etc.).

The unique benefits of the Custobar mobile loyalty card

We already established that Custobar’s Mobile Loyalty Cards replace outdated and inconvenient plastic cards. It is superior to physical cards in other ways as well:

• It opens up a variety of customer communications possibilities, such as publishing targeted campaigns directly to the mobile loyalty card.
• It increases customer loyalty through promotions.
• The mobile loyalty card is easy to integrate.
• It helps serve customer needs across channels, providing a true omnichannel customer experience.
• Identifying customers is easy at the point of sale.

The overall benefits of a customer loyalty program

Customer loyalty programs are a way to incentivise customers to continue making purchases with a business, thereby fostering repeat business and potentially increasing overall revenue. By rewarding customers for their loyalty, businesses can build stronger relationships with their customers, leading to increased loyalty and positive word-of-mouth marketing.

Loyalty programs often require customers to provide personal information, such as email addresses and phone numbers, which can help businesses to identify customers and collect valuable (1st party) data. Identification becomes worthwhile because customers get exclusive promotions. A loyalty program can make a business stand out from competitors and attract customers looking for added value and rewards.