The Custobar story

Custobar’s story goes back to 2014 when Juha Törönen, CTO and Founder, implemented Salesforce into a friend’s independent record store as a university project.

Juha soon realised that the tool lacked key features to be a good solution for omnichannel businesses. It neither covered data collection from offline and online touchpoints nor was easy to use for staff at the point of sale. Also, license costs were soon getting too high for a small business. That was when the idea of Custobar was born.

He started to build what is today one of the most comprehensive customer data and marketing automation platforms – with the real customer case on top of mind. Soon after, Tatu Kuivalahti, Co-Founder, Executive Advisor and Board member, joined Juha to move forward on the sales side, and more customer cases came in and aided further development. The rest is legend.

Today, Custobar has grown to a solid business with 300+ customers in eleven countries. And Levykauppa Äx, the small record store from 2014, is the largest record store in Scandinavia. Custobar continues to serve it well.

“From the beginning, our vision has been to provide the ultimate user experience for retailers. We have made it our mission to empower omnichannel B2C and e-commerce companies to maximise their customer data amidst the global rise of e-commerce and the digital transformation of the industry.”

Juha Törönen

CTO & Founder

Custobar

"I'm passionate about improving customer communication, making it valuable and meaningful for both the company and its consumers. The retail marketing landscape is cluttered with mass campaigns and messages that fail to resonate, despite the potential to use technology for more relevance. There's always room to refine our use of data and interactions with customers; the journey towards improvement is ongoing."

Tatu Kuivalahti

Co-Founder, Executive Advisor & Board Member

Custobar

Our values

We defined our values together as a team. The process was similar to how many decisions are made in our flat and democratic organisation. Putting our values into words was a joint effort to express what defines and guides us in our daily work.

Respect

In Custobar, everything is done with respect. Respect towards our clients, our partners, and to each other. And to data protection and privacy.

Trust

Trust informs Custobar’s company culture both between team members and internally as a whole. There is an openness, and a firm belief in everyone taking care of their responsibilities.

Simplicity

Complex doesn’t have to mean complicated. It’s not always easy to keep things simple, but we try our hardest to always find the best (simplest!) solutions.

Good work-life balance

We understand the significance of a good work-life balance. At the heart of our philosophy lies the conviction that employees shine brightest when their well-being is prioritised.

Continuous improvement

We are constantly learning, often through experimentation. Even in learning, in evolving, in improving, we are highly target oriented.

Custobarians

Meet Custobarians, the people who have made it possible for Custobar to grow from a small start up to a market leader in Finland and to an international company.