Our Meta Conversions API (CAPI) integration is a breakthrough for omnichannel retailers: it enables you to advertise on Meta leveraging online and offline purchase data for the best results.
Game-changer for omnichannel marketers
Holistic ad optimisation
Why limit your ad optimisation to just online data? Custobar’s Meta CAPI integration allows you to harness the power of holistic ad optimisation by incorporating both online and offline purchase data. This comprehensive approach ensures that your Meta campaigns are more informed and effective, driving the best advertising results.
Automated audiences for pinpoint targeting
With automated audience refinement, you can achieve pinpoint targeting and re-engagement. Our integration dynamically updates your audiences, removing customers who have already purchased and ensuring that your ads reach the right people at the right time with the right message.
Enhanced customer experiences
Delivering relevant ad content is crucial in today’s competitive landscape. Integrating with Custobar allows you to tailor your ad content based on a holistic view of customer behaviour – both online and offline – enhancing customer experience.
Key benefits for marketers
Unite digital and physical points of sale
Custobar's integration merges online and offline sales data, offering a unified view to create impactful Meta ad campaigns that connect with your audience, regardless of their purchase location. You also have the option to use just online or offline data for your Meta ads.
Increase the visibility of purchases
Track detailed purchase data of individual customers to understand who bought what and where – online or in-store. Utilise this information to fine-tune your Meta ads campaigns and drive higher engagement and conversions.
Dynamic audiences to target the right customers
Automated audience refinement ensures that your campaigns always target the right people. By removing customers after purchase, you can avoid ad fatigue and improve the efficiency of your ad spend.
Behaviour-based targeting across channels
Tailor your campaigns based on distinct customer behaviours across online and offline channels. This sharper targeting approach helps you deliver more relevant ads, resulting in better engagement and higher conversion rates.
Informed decision-making based on real data
Access detailed insights into the share of sales online versus offline. These insights empower you to make informed decisions, optimise your ad strategies, and allocate your budget more effectively.
The Custobar advantage – elevate your ads on Meta
Transform your ads from just good to outstanding by efficiently combining online metrics with offline sales data. Custobar’s Meta CAPI integration provides the most comprehensive solution, enabling you to leverage full-spectrum sales data for superior ad performance.
Meta pixel alone
While the Meta pixel is a valuable tool, its reliance on cookies limits it and is increasingly affected by privacy updates.
Meta pixel + Meta CAPI via e-commerce
Combining the Meta pixel with Meta CAPI via eCommerce improves the accuracy of online data but lacks the crucial dimension of offline sales.
Meta pixel + Custobar’s Meta CAPI integration
For the premier choice, integrate Custobar’s Meta CAPI to gain a complete view of sales data, both online and offline. This holistic approach ensures you are fully equipped to optimise your Meta ad campaigns and achieve outstanding results.
Experience the future of omnichannel retail advertising with Custobar’s Meta Conversions API integration. Contact us today to learn more about how our solution can elevate your Meta ad campaigns and drive your business forward.
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