Custobar blog

Common issues with GDPR and data hygiene – and how a strong CDP and marketing automation platform can effectively address them

Custobar aids GDPR compliance by addressing data hygiene issues through data export, deletion, anonymisation, access control, and detailed logs, aiding companies in maintaining compliance effortlessly.

Unlock enriched insights with Custobar’s new Campaign Statistics API

Custobar’s Campaigns Statistics API (beta) is a game-changer for anyone looking to optimise their marketing campaign reporting to suit their unique business needs.

How to turn BFCM one-time buyers into repeat customers – 6 tips for retailers

The high costs of advertising and discounts during the peak season of BFCM mean retailers need to strategise to retain new customers and ensure long-term growth.

Power guide to e-commerce marketing automation

Marketing automation cost-efficiently increases online sales, engages customers, and reduces churn.

Boosting e-commerce engagement: Proven strategies to transform passive customers into active shoppers

Turning passive customers into active ones is an essential strategy for any business.

Crafting loyalty beyond Black Friday: The untapped potential in retail and e-commerce

What is Marketing Automation and how does it benefit your business?

Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.