Creating winning targeted marketing strategy with customer insights
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Marketing automation cost-efficiently increases online sales, engages customers, and reduces churn.
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Marketing trends may change, but the timeless strategy of targeting the right client with the perfect message at the ideal moment will always remain in vogue!
Google has announced that it will be joining Safari and Firefox in blocking third-party cookies in its Chrome web browser in 2024.
Facebook gives marketers a multitude of parameters to pick from when targeting ads. Finding the perfect audience from the 2,7 billion active Facebook users is surely not a piece of cake.
Google Customer Match lets you target Google advertising to customers based on the customer data collected in your Custobar customer database.
How do you tell the most relevant customers apart from the crowd, and how should you be communicating with them?
General Data Protection Regulation (GDPR) was set to protect EU citizens' and resident's data privacy and security. What does GDPR mean for retailers and how can companies process customer data in a GDPR compliant way?