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Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers.
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Common issues with GDPR and data hygiene – and how a strong CDP and marketing automation platform can effectively address them
Custobar aids GDPR compliance by addressing data hygiene issues through data export, deletion, anonymisation, access control, and detailed logs, aiding companies in maintaining compliance effortlessly.
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Are Bargain Hunters gnawing at your bottom line and can you identify them?
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.
Custobar announces Gold Technology Partnership with Shopware
Shopware, the leading ecommerce platform, and Custobar, a Customer Data Platform (CDP) and Marketing Automation system, are delighted to announce that Custobar is now a Gold Partner, and the first Gold tech partner in both Finland and the Nordics, with Shopware.
Boost customer engagement with hyper-targeted campaigns
At Custobar, we tend to hype again and again the importance of targeted messages, the right content to the right recipients… You might have heard it time and time again.
What's up with Custobar in March 2023?
Custobar now connects with Facebook Conversions API, the RFM matrix looks nicer, email templates work better, and you can become a pro on product recommendations! And, of course, we improved security, too.
What's up with Custobar in November 2022?
We’ve been saying this all year, but yes, usability is still on our mind in November and one change in particular makes it easier to filter customer search results by relative date alongside exact dates.
3 ways to boost your sales on Black Friday using Custobar
Black Friday is for eCommerce the biggest sales spike of the year in consumer businesses. It’s also the best time to get new customers in retail in general.
3+1 marketing tools businesses shouldn’t miss in 2023
There are all kinds of marketing tools available to companies to help or speed up different processes. However, sometimes it is difficult for companies to identify the main challenges that they need help with.
What is Marketing Automation and how does it benefit your business?
Marketing Automation is used primarily to automate sales and marketing activities in order to increase revenue and maximise efficiency.