Unlock enriched insights with Custobar’s new Campaign Statistics API

Automatic campaign statistics the way it suits your business best

The Campaign Statistics API (beta) is a highly anticipated addition for businesses seeking to export their campaign data and tailor their Custobar marketing reporting to their unique needs. Designed for marketing managers, business intelligence teams, and data analysts, our Campaign Statistics API provides a way to automatically transfer campaign statistics from Custobar to a third-party analytics software of your choice.

Key benefits of the Campaign Statistics API (beta)

Tailor campaign statistics to your needs

The Campaign Statistics API is an ideal solution for enterprises aiming to optimise their marketing strategies through customised insights and efficient reporting.

With this API, you can automate fetching campaign statistics from Custobar to a BI tool of your choice and create reports that suit your specific business requirements. Whether you need to generate bespoke analytics that go beyond the graphs in Custobar or wish to consolidate all campaign statistics within a single platform, the Campaign Statistics API has you covered by providing the data you need.

Seamlessly integrate with BI tools

The Campaign Statistics API seamlessly transfers campaign statistics to third-party software like Power BI, Segmental by 70/30 Digital or Snowflake. Automatised fetching of the data to a third-party tool allows for further analysis and insights, enabling you to create reports as required in your field of business.

Gain a deeper understanding with comprehensive data access

The same campaign data visible in the Custobar campaign reporting UI is now available via the Campaign Statistics API. Access critical information like audience engagement stats, event metrics (clicks, opens), and detailed product sales data. This level of data accessibility enables businesses to gain a deeper understanding of their marketing efforts and make data-driven decisions.

Stay informed with customisable campaign fetching and updates

By default, you can fetch the 30 latest campaigns from the Campaign Statistics API, ensuring you always have the most current data at your fingertips. To keep your data fresh and relevant, recent campaign statistics are updated every hour, providing you with the latest insights for timely decision-making. Furthermore, older campaigns receive updates every 24 hours, maintaining an up-to-date historical record that supports long-term trend analysis and strategic planning.

What data can you access with the Campaign Statistics API?

Campaign info

Easily retrieve information such as campaign name, type, state, and associated folders to keep track of all your campaigns efficiently.

Permissions

Access push and marketing permissions.

Statistics

Gain insights into audience engagement, events (e.g., clicks, opens), and sales data to measure the effectiveness of your campaigns.

Product Sales Data

Analyse a detailed breakdown of revenue, units sold, and category-specific data to understand product performance and refine your marketing strategies.

Conclusion

Custobar’s Campaigns Statistics API (beta) is a game-changer for anyone looking to optimise their marketing campaign reporting to suit their unique business needs. It provides easy access to comprehensive campaign data and a way to export data into popular BI tools, empowering you to automate your marketing reporting in a third-party tool.

Try the Campaigns API (beta) today: follow our developer guide!

If you have any further questions or would like to provide feedback on your experience with the Campaigns API, feel free to contact our Customer Success team at support@custobar.com. Happy analysing!