Custobar: The MVP for sports clubs

In the dynamic world of sports, building strong relationships with fans is crucial for success. It's not just about the game itself; it's about creating a personalised, engaging experience for every fan, across every channel. This is where Custobar, the leading omnichannel customer data platform (CDP), steps onto the field. With a proven track record in omnichannel retail and e-commerce, Custobar is now the all-star player for sports clubs, helping them score big with their fans.

We work with these great sport clubs

Understanding the omnichannel game

Sports clubs operate in a complex omnichannel environment. From ticket sales platforms and online merchandise stores to physical shops at the venue, in-house restaurants, and mobile apps, fan interactions occur across various touchpoints. Custobar seamlessly unifies data from all these channels, providing a 360-degree view of each fan. This comprehensive understanding empowers clubs to create personalized experiences that resonate with fans on a deeper level.

How Custobar helps sports clubs score big

Custobar offers a range of powerful features designed to enhance fan engagement and drive revenue for sports clubs:

• Personalized Ticket Sales Campaigns: Segment fans based on their preferences and past behavior, then automate targeted ticket offers and promotions to boost sales.
  
  
• Targeted Merchandise Promotions: Analyze purchase history and browsing behavior to recommend relevant merchandise to fans through personalized campaigns across various channels.
  
  
• Exclusive In-App Offers and Content: Engage fans through your mobile app with personalized content, exclusive offers, and timely updates using push notifications.
  
  
• First-Party Data Power Plays: Leverage Custobar's first-party data collection capabilities to create highly targeted custom audiences in Meta and Google Ads and Sanoma in Finland, maximizing your advertising ROI.
  
  
• Game-Day Experience Enhancement: Welcome fans with personalized messages as they arrive, offer directions, suggest nearby amenities, and provide real-time game updates for a memorable experience.
  
  
• Post-Game Follow-Up and Feedback: Automate personalized thank-you messages and gather valuable feedback through post-game surveys to continuously improve the fan experience.
  
  

Unifying scattered data into a winning playbook

One of Custobar's key strengths is its ability to gather scattered data from various sources and consolidate it into a unified customer profile. Through its open APIs and integrations with popular e-commerce platforms, ticketing systems like Lippu.fi and Ticketmaster, and other relevant tools, Custobar creates a comprehensive view of each fan. This enables clubs to gain valuable insights, make data-driven decisions, and deliver personalized experiences that foster lasting fan loyalty.

Join the winning team

Custobar is more than just a CDP; it's a strategic partner for sports clubs looking to elevate their fan engagement and revenue generation. By leveraging its powerful features and expertise, clubs can create a winning game plan that delivers results both on and off the field.

Ready to take your fan experience to the next level? Contact Custobar today and discover how we can help you achieve your goals!