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Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers.
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Common issues with GDPR and data hygiene – and how a strong CDP and marketing automation platform can effectively address them
Custobar aids GDPR compliance by addressing data hygiene issues through data export, deletion, anonymisation, access control, and detailed logs, aiding companies in maintaining compliance effortlessly.
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Sanoma Media Finland and Custobar ease the use of customer data in digital marketing
The leading Finnish multi-channel media company Sanoma Media Finland and Custobar are the first ones in Finland to take targeted digital marketing into global levels.
What is a Customer Data Platform aka CDP?
Are you still wondering, what all the rave is about when it comes to Customer Data Platforms (CDPs)?
SMS Marketing messages your customers will want to receive
Marketing trends may change, but the timeless strategy of targeting the right client with the perfect message at the ideal moment will always remain in vogue!
Marketer, don’t let the death of the third-party cookie be your funeral!
Google has announced that it will be joining Safari and Firefox in blocking third-party cookies in its Chrome web browser in 2024.
How to utilise customer data when targeting Facebook Ads
Facebook gives marketers a multitude of parameters to pick from when targeting ads. Finding the perfect audience from the 2,7 billion active Facebook users is surely not a piece of cake.
What is Google Customer Match and how does it work with Custobar?
Google Customer Match lets you target Google advertising to customers based on the customer data collected in your Custobar customer database.
The RFM matrix helps you turn customer data into effective actions
How do you tell the most relevant customers apart from the crowd, and how should you be communicating with them?
How can retailers handle customer data in a GDPR compliant way?
General Data Protection Regulation (GDPR) was set to protect EU citizens' and resident's data privacy and security. What does GDPR mean for retailers and how can companies process customer data in a GDPR compliant way?