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Creating winning targeted marketing strategy with customer insights
Are you ready to transform your marketing strategy? Watch an insightful webinar with Ruohonjuuri, tailored specifically for e-commerce and omnichannel retailers.
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Common issues with GDPR and data hygiene – and how a strong CDP and marketing automation platform can effectively address them
Custobar aids GDPR compliance by addressing data hygiene issues through data export, deletion, anonymisation, access control, and detailed logs, aiding companies in maintaining compliance effortlessly.
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Machine opens are no longer counted in the campaign statistics
We had to make a change, and like all tough decisions, we concluded that the best course of action was to pick an option and lean fully into it.
4 reasons to increase price transparency before Black Friday
Your customers are likely sceptical about your Black Friday deals. According to a survey conducted in Finland, over 70% of consumers found the Black Friday deals in 2022 unreliable.
Stand out on Black Friday with Custobar's email template designer
The holiday season is just around the corner. For marketing professionals like you, it's time to gear up for the biggest shopping events of the year: Black Friday and Cyber Monday.
We updated our template designer: create dreamy email templates without the need to imagine it all
Because you’ve had to use some (ahem, a lot of) imagination and the eye of your mind to understand what the final email template will look like, and that vision will only come with experience.
Exciting feature update: Custobar now supports seamless integration with WooCommerce
We are excited to unveil a major improvement to Custobar's integration with WooCommerce, the popular e-commerce platform.
Enhanced Product Recommendations feature: Simplifying implementation and improving outcomes
We recognised early on that Custobar's ability to gather purchase data from both offline and online channels (not just limited to e-commerce) gave us a unique advantage in providing product recommendations to our clients.
New Omnibus price feature for more transparency in sales campaigns
The Omnibus directive requires merchants to inform consumers about the lowest price of a product within 30 days alongside discounted prices or discount percentages.
Are Bargain Hunters gnawing at your bottom line and can you identify them?
Marketing Week reported, that the British online fashion retailer Asos identified 6 percent of its active customers as having a disproportionately negative impact on profitability.