Although email marketing continues to be impactful, SMS Marketing stands out as one of the most cost-effective channels to connect with your customers – if leveraged correctly. We have curated a list of 18 innovative SMS Marketing strategies for B2C companies to serve their customers better and increase their bottom line.
Queries to gain deeper insights
- Feedback survey after a purchase, store visit or phone call
- Bounce email query: If the emails you send bounce back, an automated text message will be sent to the customer asking if their email address has changed
- Asking for customers' interests (eg product categories, styles or sports the customer is interested in)
- Asking for the customer’s closest store. (And sending a discount for the specific store)
Transactional SMS
- Appointment confirmation and reminder
- Shipping, order status and delivery information
- Product back in stock message
- Customer service matters
Automated Marketing SMS
- Abandoned cart reminder: if the customer doesn’t finish the purchase, a friendly reminder might seal the deal
- Renewing a subscription
- Birthday messages
- Changes in situations in life: e.g. moving
Other Marketing SMS campaign ideas
- Invitation to a local event
- Fast sale campaign (e.g. a sale campaign that lasts only for 24h)
- Informing about new products based on interest (eg a new book from a favourite author)
- Special offer based on browsing behaviour
- Activating passive customers
- Approaching loyal customers with special offers
We have compiled a handy list of all Marketing ideas to easily get back to. Download and open the PDF!
SMS Marketing made easy – with a CDP and Marketing Automation platform
Are your emails going unread? Worried about losing your most valuable customer? Consider switching to SMS! Utilise a CDP and marketing automation platform to seamlessly access and leverage customer data to your advantage.